What is lolita?

What is Lolita?
Lolita is a Japanese street fashion inspired primarily by the clothing and general aesthetics of the Rococo and Victorian periods. This fashion movement started in
Japan in the 1980′s and has evolved greatly since. Nowadays Lolita Fashion has grown to be relatively popular all over the world. Relatively popular for an obscure Japanese street fashion, that is.

The term “Lolita” may be off-putting to those who first hear about the fashion because of the connotation it holds from Vladimir Nabokov’s novel, “Lolita”, which changed the meaning of the name for most people in the Western world. It is generally assumed though that the name of the fashion comes from a distortion of the meaning while word-borrowing from English. In the case of the fashion the term “Lolita” only refers to the child-like nature of some of the clothes and is also used because of the beauty or cuteness of the name. Lolita Fashion is emphatically not about looking sexy and is instead about looking cute or elegant.

For more information: []
Anatomy of a lolita outfit []

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